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OpenAI is testing ads in the free version of ChatGPT to keep the service sustainable, which conveniently gives you the perfect excuse to demand a corporate credit card for the paid plan. In the physical world, hospitals and warehouses are deploying autonomous robots to handle transport and scanning tasks, suggesting your newest team member might run on batteries and happily work through lunch breaks. Finally, OpenAI upgraded its deep research capabilities to allow connections to trusted sources, helping you generate reports that Legal will actually approve instead of flagging for hallucinations.

Here's what's making headlines in the world of AI and innovation today.

In today’s AI Pulse

• 🔴 Fintech Takes – Fintech insights leaders read, not skim.

• 🤖 The Code – AI and ML news engineers trust.

• 🧭 You.com Guide – Find the AI use cases that matter.

• ⚠️ ChatGPT – Free Tier Begins Ad Testing

• 🤖 New Robots – Enter Hospitals and Warehouses

• 🔍 OpenAI – Deep Research Adds Trusted Sources

• ⚡ Quick Hits – IN AI TODAY

• 🛠️ Tool to Sharpen Your Skills –🎓 AIGPE® Certified AI-Powered Root-Cause Analysis Specialist

The coming years won’t just transform technology; they’ll reshape your home, your family life, and the control you have online.

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AI is all the rage, but are you using it to your advantage?

Successful AI transformation starts with deeply understanding your organization’s most critical use cases. We recommend this practical guide from You.com that walks through a proven framework to identify, prioritize, and document high-value AI opportunities. Learn more with this AI Use Case Discovery Guide.

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⚠️ OpenAI Tests Ads in ChatGPT for Free Users

🧠The Pulse

OpenAI announced that it is testing clearly‑labelled ads in ChatGPT for U.S. users on free and “Go” tiers. The company said that ads will not influence responses, that conversation data won’t be shared with advertisers, and that ads revenue is needed to keep the free tier sustainable. Controls let users manage ad personalization.

📌The Download

• Ad pilot and scope: OpenAI is rolling out a pilot program that inserts sponsored messages into ChatGPT responses for U.S. users of the free and Go plans. The ads will be labelled “sponsored” and match the conversation’s topic.

• No impact on answers: The company says ads are separated from model outputs, so they do not alter ChatGPT’s reasoning or responses. Ads will only appear after the assistant has generated its answer and won’t change the quality or tone of the reply.

• Privacy and controls: OpenAI promises advertisers cannot see or target individual conversations. Adult users can opt out of personalized ads, and the company pledges not to sell conversation data.

• Rationale for ads: OpenAI argues that advertising is necessary to keep a free ChatGPT tier while funding research and safety efforts. Ads revenue will help support infrastructure costs and maintain free access for millions of users.

💡What This Means for You

Advertising is coming to consumer AI, but OpenAI is stressing transparency and control. Expect sponsored messages in ChatGPT if you use the free tier. As AI assistants begin monetizing attention, professionals should watch how ads might shape user trust and consider whether paid plans or alternative tools offer a cleaner experience.

🏥 Humanoid Robots Enter Hospitals and Warehouses

🧠The Pulse

Hospitals and warehouses are adopting new robots to solve staffing and visibility challenges. In Tampa Bay, physician‑run start‑up Rovex is trialling a stretcher‑towing robot to reduce patient transport delays. Meanwhile, Dexory launched a next‑generation warehouse robot with extended scanning range and real‑time data feeds.

📌The Download

• Hospital transport robot: Rovex’s Rovi robot attaches to existing stretchers and tows patients through hospitals at 2 mph. It features teleoperation and a front display showing destination and trip time. The company opened a base in St. Petersburg to support its first deployment in the Tampa Bay area.

• Reducing bottlenecks: Emergency doctor David Crabb founded Rovex after noticing that patients waited over an hour for CT transport because hospitals lacked staff capacity. Rovi aims to free clinicians to focus on care.

• Dexory’s new robot: Dexory’s next‑generation autonomous warehouse robot captures real‑time data across complex facilities with an extended 60‑foot scanning range. It operates safely alongside people and feeds a live view into DexoryView, helping warehouses cut audit time by 80% and improve throughput by 20%.

• Storage Health software: Dexory’s new Storage Health feature uses AI and computer vision to detect damaged racks, unstable items and contamination risks. Early detection helps avoid costly incidents and ensures worker safety.

💡What This Means for You

Service robots are moving into real‑world environments. Automated patient transport could cut hospital wait times and ease staff workloads, while smarter warehouse robots improve logistics efficiency. Workers should prepare to collaborate with robots and leverage data‑driven insights to enhance productivity and safety across industries.

🔍 OpenAI Expands Deep Research Capabilities

🧠The Pulse

OpenAI’s “deep research” tool, originally launched in 2025, has been upgraded. According to an official blog update, it can now connect to any managed compute provider (MCP) or app, restrict web searches to trusted sites, track progress in real‑time and offers an improved visual experience.

📌The Download

• Broader integrations: Deep research can now link to any cloud service or application, making it easier to run large‑scale data analyses or connect with corporate resources beyond the OpenAI ecosystem.

• Trusted search: Users may restrict the AI’s browsing to pre‑approved websites. This helps ensure sources are reliable and reduces the risk of misinformation when the model hunts for data.

• Real‑time tracking: A new progress‑tracking dashboard lets you see which documents and sources the AI has processed and how the research is unfolding. This transparency helps users manage long research sessions and step in if needed.

• Better UI: The tool’s interface has been redesigned with improved visuals and navigation, making deep research easier to follow and control.

💡What This Means for You

Professionals who rely on AI to gather and synthesize information can now restrict deep research to vetted sources and monitor progress. This update enhances trust and usability, making it simpler to integrate AI‑driven research into corporate workflows without compromising on data provenance or oversight.

IN AI TODAY - QUICK HITS

⚡Quick Hits (60‑Second News Sprint)

Short, sharp updates to keep your finger on the AI pulse.

• AI‑Disruption Fears Spark Buying Opportunity: After software stocks plunged on concerns that Anthropic’s new plug‑ins could cannibalize revenue, strategists at JP Morgan and Morgan Stanley argued the sell‑off is overdone. They see upside for high‑quality software stocks and believe the market is mispricing short‑term AI disruption risks.

• Apple and Google Agree to Fairer App‑Store Rules in UK: The UK’s Competition and Markets Authority secured commitments from Apple and Google to make their app stores more transparent and fair for developers. The agreement includes clearer rankings, data safeguards and opportunities for third‑party apps to access iOS features, though commission rates remain unchanged.

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🙌 About Us

AI Pulse is the official newsletter of AIGPE®. Our mission: help professionals master Lean, Six Sigma, Project Management, and now AI, so you can deliver breakthroughs that stick.

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