The GTM bets that shouldn't have worked, and did

One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.

None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.

HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.

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Hello There!

Anthropic just passed OpenAI as the most-adopted AI in business, which means the safe default your company picked may no longer be the smart one. A leaked GPT-5.6 build is wowing testers with sharper vision and reasoning, which means the model that reads your charts and dashboards is about to get much better. And a dual-armed robot bartender is heading to the hotel trade-show floor, which means even "who mixes your drink" is becoming an automation question.

In today’s AI Pulse

• 📈 Anthropic Passes OpenAI – Claude takes the top share of business AI spend.

• 💡 GPT-5.6 Leaks Early – Testers report sharper vision and stronger reasoning.

• 🍸 Robot Bartender Arrives – A dual-armed mixologist heads to HITEC 2026.

• ⚡ Quick Hits – IN AI TODAY

• 🛠️ Tool to Sharpen Your Skills – 🎓 AIGPE® Certified AI Visualization Beginner

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📈 Anthropic Overtakes OpenAI in Business Adoption

🧠The Pulse

For the first time, Anthropic's Claude has passed OpenAI in enterprise adoption. Ramp's AI Index, which tracks real corporate-card spending rather than surveys, shows Anthropic taking the top share of business AI spend and climbing to roughly 41% of US firms with paid AI subscriptions by June, powered largely by Claude Code.

📌The Download

• The flip – Ramp's AI Index shows Anthropic first passing OpenAI in April, 34.4% to 32.3% of business AI spend.

• Widening lead – By June, Anthropic reached about 41% of US businesses with paid AI subscriptions, the most-adopted enterprise model.

• Claude Code is the engine – Anthropic's autonomous coding tool hit roughly $2.5 billion in annualized revenue, pulling enterprises in.

• Real money, not surveys – Ramp tracks actual corporate-card spending, so the shift reflects committed budgets, not buzz.

💡What This Means for You

The default enterprise AI vendor is no longer a given. If your organization standardized on one provider out of habit, it is worth re-evaluating on capability and cost. Watch coding and agentic workloads especially, since that is where these buying decisions are now being won and lost.

💡 GPT-5.6 Leak Suggests Better Reasoning and Vision

🧠The Pulse

An unreleased OpenAI checkpoint dubbed GPT-5.6 "kindle-alpha" surfaced in early June through Codex testing paths. Testers report stronger reasoning and coding and, notably, a big jump in vision, long a GPT-5.x weak spot, with some calling its sharper visual output ahead of Gemini. It is a leak, not an official release.

📌The Download

• Leaked, not launched – GPT-5.6 "kindle-alpha" appeared in Codex-related testing logs, alongside tags like "iris-alpha" and "ember-alpha."

• Vision jumps – Testers report markedly better image understanding and sharper SVG output, the area GPT-5.x lagged on.

• Reasoning and coding up – Early reports describe stronger reasoning and coding than current GPT-5-era models.

• Everything can change – Names, limits, pricing and safety policies stay unconfirmed until OpenAI ships an official model card.

💡What This Means for You

Frontier models now leak before they launch, and vision is the next battleground. If your work involves diagrams, dashboards or document images, expect AI that reads them far better soon. Avoid betting workflows on leaked specs, but start identifying the visual tasks worth automating once the capability lands.

🍸 Your Next Hotel Bartender Might Be a Dual-Armed Robot

🧠The Pulse

Richtech Robotics will demo ADAM, its dual-armed, NVIDIA-powered "Automated Dual Arm Mixologist," and DUST-E S, an autonomous floor cleaner, at HITEC 2026 in San Antonio, June 15 to 18. ADAM mixes drinks, recommends them and adapts to its surroundings, pushing hospitality robots from novelty demos toward real, labor-saving service roles.

📌The Download

• Meet ADAM – The dual-armed beverage robot interacts with guests, recommends drinks and adapts to its environment in real time.

• NVIDIA inside – ADAM runs on NVIDIA Jetson Thor and already served its first coffee to Shaquille O'Neal in April.

• Cleaning too – DUST-E S automates hotel floor cleaning, targeting hospitality's most repetitive, labor-intensive chore.

• Aimed at labor gaps – Richtech pitches both at HITEC, June 15 to 18 at Booth 3224, as answers to hospitality staffing shortages.

💡What This Means for You

Customer-facing robots are moving into real service settings, not just trade-show stages. For anyone in operations or quality, the question shifts from "can a robot do this?" to "which repetitive, hard-to-staff tasks should it?" Start mapping where human-robot handoffs could cut cost without hurting the guest experience.

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IN AI TODAY - QUICK HITS

⚡Quick Hits (60‑Second News Sprint)

Short, sharp updates to keep your finger on the AI pulse.

• Google Debuts 'Information Agents' in AI Mode: At I/O 2026, Google launched always-on "information agents" that work in the background 24/7, monitoring news, finance, shopping and sports and pushing you synthesized updates; add "keep me updated on" in AI Mode to trigger them. Live now for AI Ultra, reaching AI Pro this summer.

• Claude Code Adds Git-like Forks and a CLI: Anthropic's terminal coding agent now supports git-style session forking, via a /fork command and a --fork-session flag, plus named checkpoints, letting developers branch from a known-good state to try parallel approaches without losing their place, all from the command line.

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🙌 About Us

AI Pulse is the official newsletter of AIGPE®. Our mission: help professionals master Lean, Six Sigma, Project Management, and now AI, so you can deliver breakthroughs that stick.

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