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Apple’s Big AI Play? $14B Bid for Perplexity to Take on Google

Hello There!

AI isn’t just writing code or content anymore, it’s bidding for browsers, battling over regulation, and quietly taking over your daily workflows. From Apple eyeing a $14 billion AI search engine to a browser that reads, thinks, and acts for you, the AI arms race is evolving fast.

Even after robot malfunctions and regulatory panic, Big Tech shows no signs of slowing. Now, Apple wants to own AI search, Perplexity is coming for Chrome, and Microsoft’s top scientist is calling out political inaction. AI isn’t waiting on the sidelines anymore, it’s rewriting the rulebook.

Here’s what you need to know:

In today’s AI Pulse

  • 🍏 Apple Eyes Perplexity in $14B AI Search Shake-Up: Apple may acquire the red-hot AI search startup Perplexity to challenge Google, signaling its biggest AI move yet.

  • 🌐 Perplexity’s AI Browser Might Replace Chrome: The new “Comet” browser auto-summarizes, drafts emails, and handles tasks like an AI-powered personal assistant.

  • 🗣 Microsoft Scientist Blasts AI Regulation Ban: Eric Horvitz warns a 10-year AI regulation freeze will “hold us back,” igniting debate on Big Tech's internal contradictions.

  • 🎙 AI Tool of the Day: ElevenLabs v3 – Voice AI Gets Real: Next-gen speech synthesis now supports 70+ languages, emotion tags, and stunningly human dialogue.

  • In AI Today – Quick Hits

  •  AI Prompt of the Day – Finance Leaders Edition
    “You are the head of corporate finance...”—today’s prompt builds 6-month cash flow projections across global markets.

  • 📚 Professional Resource: AIGPE™ Six Sigma Yellow Belt Certification (Accredited)

TOP STORIES TODAY

Image Credit: ChatGPT

🧠The Pulse

Apple's chasing Perplexity in secret internal talks, eyeing its $14 billion AI search engine to challenge Google. Could this be Apple’s boldest AI play yet? Tech and investor worlds are buzzing.

📌The Download

  • Apple executives, including Eddy Cue and Adrian Perica, have held internal discussions about acquiring Perplexity—but no formal approach has been made to the company’s leadership yet.

  • Perplexity’s valuation recently soared to $14 billion following explosive growth in AI-powered search, positioning it as one of the hottest OpenAI alternatives in the space.

  • A successful acquisition would mark Apple’s largest ever, helping it reduce dependence on Google Search in Safari and elevate its own generative AI capabilities.

  • Meta also explored acquiring Perplexity, showing that top tech players are racing to control the next wave of AI-native search platforms.

💡What This Means for You

Big tech isn’t just using AI—they’re buying it to own the future. This deal could change how millions search, learn, and work. If your job involves routine research or content gathering, start upskilling now. AI won’t wait. Learn how to use it—or risk being replaced by those who do.

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Image Credit: Perplexity’s Official Website

🧠The Pulse

Perplexity just dropped a beta of “Comet,” an AI-powered Mac browser that instinctively searches, summarizes, and automates tasks. The “agentic” web is here—making browsing feel like having a personal assistant.

📌The Download

  • Comet is now available in closed beta for Apple Silicon Mac users, featuring an AI assistant embedded in the sidebar that responds contextually to whatever you're working on.

  • It can summarize webpages, auto-manage tabs, draft emails or meeting notes, check out shopping carts, and even perform actions like posting to social media—all with minimal user input.

  • With privacy in mind, Comet blocks ads and trackers by default, offering a clean and secure browsing experience that’s also incredibly fast.

  • Perplexity is rolling out rapid daily updates, with plans to expand support to Windows and Android soon—placing Comet in direct competition with Chrome, Safari, and Edge.

💡What This Means for You

This browser doesn’t just help you browse—it thinks for you. From writing emails to summarizing reports, it’s a quiet job killer for admin-heavy roles. But here’s the secret: if you learn to use it better than your manager, you just became indispensable. Master the tools before they master you.

Image Credit: ChatGPT

🧠The Pulse

At this week’s AI conference, Microsoft chief scientist Eric Horvitz ripped into the proposed 10-year federal ban on state-level AI rules, calling it a major setback and urging “guidance, regulation, reliability controls.”

📌 The Download

  • Speaking at the AAAI conference, Horvitz warned that a 10-year moratorium on state-level AI regulation would severely limit responsible innovation and progress.

  • The proposed Trump-backed policy aims to centralize AI oversight at the federal level—an approach heavily lobbied for by Big Tech, including Microsoft itself.

  • Horvitz expressed concern over unregulated AI misuse, including misinformation, biohazards, and uncontrolled system behaviors that could pose real societal risks.

  • His public stance highlights internal friction within Microsoft—where the company supports broad adoption while also navigating the ethics of unchecked AI deployment.

💡What This Means for You

The people building AI want fewer restrictions—and that means faster disruption. While governments debate safety, the tech is racing ahead. Don’t wait for your company to train you. Take control. Learn how AI affects your job, automate the boring stuff, and stay ahead before change is forced on you.

AI TOOL OF THE DAY

Image Credit: Elevenlabs Official Website

What It Is?

ElevenLabs v3 is an advanced text-to-speech engine that supports over 70 languages, multi‑speaker dialogues, and emotion tags like [excited], [whispers], and [sighs]—making AI voices more human than ever.

Why Is It Trending?

  • Launched in June 2025, ElevenLabs v3 is being praised for its lifelike voice quality and emotional nuance, disrupting industries from audiobooks to dubbing and elevating conversational AI experiences.

What You Can Do With It?

  • Generate rich, emotion‑infused narrations in 70+ languages

  • Produce multi‑speaker dialogues for training, podcasts, or storytelling

  • Tag voices for dramatic effects (e.g., wistful, urgent, joyful)

  • Clone custom voice styles for branded audio experiences

IN AI TODAY - QUICK HITS

⚡Quick Hits (60‑Second News Sprint)

Short, sharp updates to keep your finger on the AI pulse.

AI PROMPT OF THE DAY: FINANCE LEADERS EDITION

💼 For Corporate Finance Managers

Prompt of the Day

“You are the head of corporate finance at a mid-to-large enterprise. Help me build a cash flow scenario model for the next 6 months, factoring in declining sales in EMEA, rising operational costs in APAC, and currency volatility in LATAM. Include base, optimistic, and worst-case projections with key assumptions.”

💡 Why it matters 

Use this prompt to instantly generate flexible forecasting scenarios—perfect for board meetings, investor prep, or navigating uncertain financial quarters.

🔁 Try this variation: 

Swap “cash flow model” with “capital reallocation strategy” to guide strategic investment decisions during shifting market conditions.

TOOL TO SHARPEN YOUR SKILLS

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That’s it for today’s AI Pulse!

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🙌 About Us

AI Pulse is the official newsletter by AIGPE™. Our mission: help professionals master Lean, Six Sigma, Project Management, and now AI, so you can deliver breakthroughs that stick.

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Team AIGPETM