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Anthropic is buying pricey Super Bowl airtime to mock OpenAI’s plan for ads in ChatGPT since apparently spending eight million dollars to troll your competitor is now a valid business strategy. OpenAI countered by releasing a self-debugging GPT-5.3 model that manages entire engineering workflows which means your AI assistant might soon be more qualified for your job than you are. Anthropic is simultaneously rolling out new open-source plugins for Claude Cowork to automate specialized corporate tasks so you can pretend to be busy while the bot actually does the quarterly report.

Here's what's making headlines in the world of AI and innovation today.

In today’s AI Pulse

• 📘 HubSpot – 100 ChatGPT prompts to boost productivity.

• ⚡ The Rundown AI – Daily AI updates, explained in five minutes.

• 🧑‍💼 Hebba Youssef – Real-world HR insights, minus the loneliness.

• 🏈 Anthropic – Buys Super Bowl Attack Ad

• ⚡ OpenAI – Launches GPT 5.3 - Codex

• 🔌 Claude Cowork – Gets Eleven New Plugins

• ⚡ Quick Hits – IN AI TODAY

• 🛠️ Tool to Sharpen Your Skills –🎓 AIGPE® Certified AI-Powered Business Case Specialist

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📺 OpenAI vs Anthropic: Super Bowl Ad War

🧠The Pulse

Anthropic is buying prime‑time Super Bowl ads to publicly mock OpenAI’s plan to introduce advertisements into ChatGPT. One 30‑second spot features a cheesy workout scene and the tagline “Ads are coming to AI — but not to Claude,” sparking a public spat with OpenAI CEO Sam Altman and highlighting intensifying competition.

📌The Download

• Ad battle: Anthropic will air Super Bowl ads mocking OpenAI’s plan to sell ads in ChatGPT. The spot shows a chatbot slipping in a product promotion, ending with a jab that Claude will remain ad‑free.

• OpenAI strikes back: Sam Altman called the commercial deceptive and said OpenAI wouldn’t insert product plugs mid‑response. OpenAI will run ads touting Codex.

• Audience and cost: The Super Bowl draws about 120 million viewers, and NBC charges around $8 million for a 30‑second spot, making it one of the costliest global advertising stages. The investment underscores stakes for AI brands.

• Brand rivalry: The ads underscore the rivalry between the two unprofitable AI labs. Both are racing toward IPOs and courting business customers; the spat raises awareness of chatbots and the debate over ad‑supported models. The rivalry is driving product differentiation and could influence investor sentiment in the AI sector.

💡What This Means for You

Expect AI products to mirror social media platforms by experimenting with advertising. While the ads war generates drama, it highlights competition that could influence subscription pricing and user experience. Professionals should monitor how monetization strategies affect the reliability and trustworthiness of AI tools they rely on daily.

⚡ OpenAI launches GPT 5.3

🧠The Pulse

OpenAI released GPT‑5.3‑Codex, merging coding and reasoning models into a general work agent that’s 25 % faster than GPT‑5.2. The model self‑debugged its own training, earning classification as “high capability” for cybersecurity. Benchmarks show significant, tangible gains in agentic workflows and coding tasks and hints at self‑improving AI development soon too.

📌The Download

• General work agent: GPT‑5.3‑Codex combines coding and reasoning to handle tasks beyond code, such as updating tickets, writing documentation and managing deployment pipelines. It merges previous specialist models into a single agent designed for end‑to‑end workflows across engineering, product planning and analysis.

• Speed and self‑debugging: OpenAI claims the model is 25 % faster thanks to infrastructure improvements. In a novel twist, GPT‑5.3‑Codex acted as a site reliability engineer during its own development, monitoring training runs, diagnosing errors and scaling GPU clusters.

• Cybersecurity focus: The model is the first to be classified as “high capability” for vulnerability detection under OpenAI’s preparedness framework. To mitigate misuse, OpenAI deploys a defensive stack with safety training, real‑time monitoring and a Trusted Access program that gates advanced abilities to verified researchers.

• Benchmark and availability: GPT‑5.3‑Codex achieved 64.7 % on the OSWorld‑Verified benchmark, a 26.5‑point improvement over GPT‑5.2, and 75.1 % on Terminal‑Bench 2.0. It delivers modest coding gains on SWE‑Bench Pro and retains the prior model’s reasoning performance. The model is available in the Codex app, CLI, IDE and on web for paid ChatGPT tiers, with API access coming soon.

💡What This Means for You

Expect AI coding assistants to become general productivity partners. GPT‑5.3‑Codex’s speed and self‑monitoring allow it to handle diverse tasks and respond to feedback in real time. Professionals should explore how these agents can automate workflow steps while staying aware of security considerations and the need for human oversight.

🔌Anthropic expands Claude Cowork

🧠The Pulse

Anthropic expanded Claude Cowork by introducing 11 open‑source plug‑ins that automate specialized tasks across departments. Users can customize workflows by bundling skills, connectors and sub‑agents, installing or creating plug‑ins. The research preview for paid users promises consistent outcomes and reduced administrative work to boost productivity and encourage enterprise adoption everywhere.

📌The Download

• Workflow customization: Cowork now supports plug‑ins that bundle skills, connectors, slash commands and sub‑agents to tailor workflows to specific roles, teams or companies. Administrators can define how Claude should perform tasks, which tools and data to use and what commands to expose.

• Eleven plug‑ins: Anthropic released eleven open‑source plug‑ins for productivity, enterprise search, marketing, sales, data analysis, customer support, finance, legal, product management, biology research and plugin creation. They enable tasks like drafting content, preparing sales materials, querying datasets and reviewing legal documents.

• Easy creation and sharing: Users can install plug‑ins from Cowork, upload custom ones or build new ones using the “Plugin Create” tool. Plug‑ins are file‑based, stored locally and available on GitHub. Anthropic plans organization‑wide sharing and a private marketplace.

• Research preview and benefits: The feature is available to all paid Claude users as a research preview. Anthropic says plug‑ins help teams achieve consistent outcomes and reduce manual oversight. The expansion marks Anthropic’s push into enterprise AI, alongside rapid revenue growth and persistent memory improvements.

💡What This Means for You

AI tools are becoming highly customizable for corporate workflows. By leveraging plug‑ins, you can tailor AI assistants to handle specialized tasks in marketing, finance or legal without coding. Expect more consistent processes and less manual work, but be ready to manage plugin governance and ensure quality control.

IN AI TODAY - QUICK HITS

⚡Quick Hits (60‑Second News Sprint)

Short, sharp updates to keep your finger on the AI pulse.

• Grok Video Surge: Elon Musk’s xAI released Grok Imagine 1.0, a video model that generated 1.245 billion videos in its first month. It produces 10‑second 720p clips with lip‑sync and cinematic music, turning text or images into moving scenes. Grok challenges rivals Veo and Sora while raising safety concerns and regulatory scrutiny globally.

• Kling 3.0 Boost: Kling announced version 3.0 of its AI video model, promising superb character consistency and 15‑second multi‑shot clips with customizable sequences. The upgrade adds native audio supporting multiple languages and accents and delivers 4K image output with enhanced cinematic visuals. The release underscores intensifying competition among AI video platforms this year.

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🙌 About Us

AI Pulse is the official newsletter of AIGPE®. Our mission: help professionals master Lean, Six Sigma, Project Management, and now AI, so you can deliver breakthroughs that stick.

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